Monday, November 5, 2012

Mobile Phones as an Essential Tool in Supply Chain

Continuing on today's debate of DakNet:
The increasing penetration of mobile phones in rural parts was one reason why DakNet's market will always be shrinking. Amir Hasson's United Villages realized this and started E-Shop, a mobile based supply chain solution in rural areas. Many institutions/NGOs have started exploring this potential in other developing nations also. Living Goods is a NGO in Uganda which provides cheap supply chain solutions to rural people. And not surprisingly, they are finding mobile phones a major ally in their work. Quoting NY Times blog: 


As mobile phones become ubiquitous even in rural villages, they have transformed the work.   Sales reps now use texting to log their sales and track inventory.  Most customers have a phone, too — or their neighbor does — so Living Goods can target them with direct messages — promotions and sales, but also health messages. Someone who buys malaria medicine, for example, will get a text a day later that says “you may be feeling better, but please take ALL your medicine.” Pregnant women get health advice.

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