Now that so
many debates have happened over different ICT4D intervention, I could see a
trend in success, failure or sustainability of all these interventions. Here is
my $0.02 over this topic in here,
Government as a Stakeholder
Time and Time again, it has been a key
differentiator for ICT4D in including government as a buyer, seller, benefactor,
enabler or a stakeholder in the value chain that ICT intervention creates. The
government would have already laid a foundation or has intentions on it and a
general rule, a little help from government is always better for a BOP reach.
Timing of the project
We are talking about technology, the one that
halves in cost every 18 months. A late entrant becomes redundant while a too
early bird becomes just a visionary who is far from reality.
There is also a difference between technology
cycle in urban and rural. I could not figure out the relative span between the two.
In some cases, rural technology span has been eternal (Radio has been a key
information medium for a span so long that the initial wave of urban radio came out,
spent the time, became obsolete, hibernated
and then resurrected through FM frequencies). The irony is that in some other cases, the
rural technology cycle is so short considering the late technology adoption
making the rural technology span narrow and only as a subset its counterpart.
Incentive to majority of stakeholders
We have
known the so called “Spill-over effects” but when there is a negative effect its better interpreted as the “The Intruder Effect”. Consider this, there is an existing
system in place (how obsolete it may be) and there is always inertia to move away
from it and it creates ripples right across the value chain. It could be
elimination of middle man, unwillingness to delegate responsibility, lack of
trust or for worse might be classified as capitalistic. The delicate way of sharing the pie is really
critical.
Not another piece in the puzzle
In urban model leave a better technology on
the table and it`s for grabbing. In rural model, An investment should be pushed
against the pulling behavior of the urban market. A replication model from
urban to rural is like letting it walk in the dark unguided. There are also other mentoring agendas including last mile delivery, adoption process and year
round support.
Although
with above factors addressed, ICT4D looks better on papers but still it`s a delicate
balance. One side there is lower margins and high volume possibilities and on
the flip side there is at least an extra mile to travel from the way business
has been done traditionally. Yes, there is double side uncertainty but there is
one more perspective worth a mention here. Urban markets are stagnating. An
average PC buyer is a replacement buyer not a new buyer. It will not be any
more a choice to focus on rural BOP but a bandwagon to catch on. But the rules of
the game are still the same.
P.S - An
interesting and inclusive corporate perspectives on ICT4D have been addressed
in the below video (Impatient surfers should skip forward to the 8th
minute and have a glimpse on the myths part). My favorite quote - “Technology magnifies human intent and
capacity” and just that.
No comments:
Post a Comment